SB329: relative to advertising alcoholic beverages on billboards.

SB 329-FN – AS INTRODUCED

2014 SESSION

14-2786

03/10

SENATE BILL 329-FN

AN ACT relative to advertising alcoholic beverages on billboards.

SPONSORS: Sen. Soucy, Dist 18; Sen. Woodburn, Dist 1; Sen. Gilmour, Dist 12; Sen. Boutin, Dist 16; Sen. Hosmer, Dist 7; Rep. Butler, Carr 7; Rep. Chandler, Carr 1; Rep. Schroadter, Rock 17; Rep. Rhodes, Hills 30; Rep. Campbell, Hills 33

COMMITTEE: Commerce

ANALYSIS

This bill eliminates the prohibition on advertising alcoholic beverages on billboards and establishes restrictions on the content and placement of billboards and exterior signs advertising alcoholic beverages.

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Explanation: Matter added to current law appears in bold italics.

Matter removed from current law appears [in brackets and struckthrough.]

Matter which is either (a) all new or (b) repealed and reenacted appears in regular type.

14-2786

03/10

STATE OF NEW HAMPSHIRE

In the Year of Our Lord Two Thousand Fourteen

AN ACT relative to advertising alcoholic beverages on billboards.

Be it Enacted by the Senate and House of Representatives in General Court convened:

1 Advertising Liquor and Beverages. Amend RSA 175:4, II to read as follows:

II. The commission is authorized to advertise and regulate the advertisement of liquor and beverages through the medium of newspapers, magazines, periodicals, television and radio broadcasting, sports films, travelogs, electronic or computer media, or other commercially acceptable promotional means and methods which may become available. [All advertising of liquor and beverages within the state through the medium of billboards is hereby prohibited.]

2 New Paragraph; Sign Restrictions. Amend RSA 179:25 by inserting after paragraph IV the following new paragraph:

V. Exterior signs and billboards containing brand advertising of liquor or beverages are prohibited within 500 feet of a school.

3 Advertising Restrictions. Amend RSA 179:31, I to read as follows:

I. Advertising or promotion of liquor or beverages by the use of [billboards,] sound trucks[,] or outdoor internally illuminated screen displays is prohibited.

4 Advertising Restrictions. Amend RSA 179:31, IV to read as follows:

IV. The listing of retail prices on behalf of retail licensees, by a holder of a wholesale distributor license, is prohibited in all newspaper, magazine, periodical, billboard, radio, or television advertising.

5 Effective Date. This act shall take effect January 1, 2015.

LBAO

14-2786

11/19/13

SB 329-FN - FISCAL NOTE

AN ACT relative to advertising alcoholic beverages on billboards.

FISCAL IMPACT:

The Liquor Commission states this bill, as introduced, may have an indeterminable fiscal impact on state revenues in FY 2015 and each year thereafter. There is no fiscal impact on state expenditures, or county and local expenditures and revenue.

METHODOLOGY:

The Liquor Commission states this bill eliminates the prohibition of advertising alcoholic beverages on billboards and establishes restrictions on the content and placement of billboards and exterior signs advertising alcoholic beverages. The Commission states it has no way to determine the fiscal impact on liquor fund revenues should billboards be used as a medium for advertising.