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RSA 175:4 · Advertising

Title
XIII: ALCOHOLIC BEVERAGES
Chapter
175 · DEFINITIONS AND GENERAL PROVISIONS
Status
current
Official source linked
Yes
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175:4 Advertising. –

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I.

All advertising of liquor and beverages is lawful, unless specifically prohibited by statute or administrative rule.

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II.

The commission is authorized to advertise and regulate the advertisement of liquor and beverages through the medium of newspapers, magazines, periodicals, television and radio broadcasting, sports films, travelogs, electronic or computer media, or other commercially acceptable promotional means and methods which may become available. All advertising of liquor and beverages within the state through the medium of billboards is hereby prohibited.

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III.

Any funds appropriated to the commission for the purposes of paragraph II shall be expended to optimize the profitability of the commission.

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(a)

Eighty percent for liquor advertising with out-of-state media; and

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(b)

Twenty percent for liquor advertising with media in the state.

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IV.

The following statement shall be posted on the premises of all on-premises and off-premises licensees and at state liquor stores: "According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects." Such statement shall be located in a conspicuous and prominent place within the establishment and shall appear on a contrasting background. Source. 1990, 255:1. 1991, 291:1. 1995, 34:6. 1996, 275:7. 1997, 207:5. 2003, 231:9, eff. July 1, 2003.

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Source note

Source. 1990, 255:1. 1991, 291:1. 1995, 34:6. 1996, 275:7. 1997, 207:5. 2003, 231:9, eff. July 1, 2003.

Source history

  • 1990, 255:1
  • 1991, 291:1
  • 1995, 34:6
  • 1996, 275:7
  • 1997, 207:5
  • 2003, 231:9, eff. July 1, 2003

Related materials

Bill relationships

  • 2026 HB1174 amend

    ial health risks associated with alcohol use. Be it Enacted by the Senate and House of Representatives in General Court convened: 1 Advertising; Risk Statements. Amend RSA 175:4, IV to read as follows: IV. The following statement shall be posted on the premises of all on-premises and off-premises licensees and at state liquor stores: "According to the Surgeon General, drinking alcoholic beve

  • 2026 HB1174-FN amend

    ial health risks associated with alcohol use. Be it Enacted by the Senate and House of Representatives in General Court convened: 1 Advertising; Risk Statements. Amend RSA 175:4, IV to read as follows: IV. The following statement shall be posted on the premises of all on-premises and off-premises licensees and at state liquor stores: "According to the Surgeon General, drinking alcoholic beve

  • 2026 SB417 amend

    irth defects from drinking alcoholic beverages. Be it Enacted by the Senate and House of Representatives in General Court convened: 1 Advertising; Risk Statements. Amend RSA 175:4, IV to read as follows: IV. The following statement shall be posted on the premises of all on-premises and off-premises licensees and at state liquor stores: "According to the Surgeon General, drinking alcoholic bevera

  • 2026 SB417-FN amend

    irth defects from drinking alcoholic beverages. Be it Enacted by the Senate and House of Representatives in General Court convened: 1 Advertising; Risk Statements. Amend RSA 175:4, IV to read as follows: IV. The following statement shall be posted on the premises of all on-premises and off-premises licensees and at state liquor stores: "According to the Surgeon General, drinking alcoholic bevera

  • 2026 SB524 amend · effective 2027-01-01

    clude participation in an education program. 8 New Section; Alcoholic Beverages; Definitions and General Provisions; Alcoholic Preparations Not Fit for Use as a Beverage. Amend RSA 175 by inserting after section 5-b the following new section: 175:5-c Alcoholic Preparations Not Fit for Use as a Beverage. RSA 175 through RSA 180 shall not apply to the sale of alcoholic preparations that are not fit

  • 2026 SB524-FN amend · effective 2027-01-01

    clude participation in an education program. 8 New Section; Alcoholic Beverages; Definitions and General Provisions; Alcoholic Preparations Not Fit for Use as a Beverage. Amend RSA 175 by inserting after section 5-b the following new section: 175:5-c Alcoholic Preparations Not Fit for Use as a Beverage. RSA 175 through RSA 180 shall not apply to the sale of alcoholic preparations that are not fit